Journalista are a PR and communications consultancy who specialise in supporting health, social care, public sector, academic and charitable organisations.

dtc were commissioned to breath life into their brand. Working with MD Holly Sutton, our team set about understanding exactly what makes Journalista tick and understanding a little more about their approach, and how they set themselves apart from their competitors.

Our core aim was to try and reflect the creative thinking that everyone at Journalista takes pride in. Combined with the PR sense of ‘a story’ and the written page, an origami concept began to really excite us.

By using paper to form unique shapes, the logo and identity was provided with a sense of freedom. Through working with this as a base to the brand, we were then able to reflect their personality, and create ownable visual marks for principal areas of the business: media, strategy, communication and engagement.

This identity was rolled out across both online and offline communications including:

• Business cards and letterheads
• Website and email campaigns
• Powerpoint and keynote presentations
• Bespoke invitations and DM collateral

View site.

• brand

  • 
  •