Longridge Print, based in leafy Sussex, came to us in need of a re-brand. After 50 years in the business and quite some time spent with their old logo we were excited to have the opportunity to give them a much needed update.

For the new logo we chose Soho, with its plethora of weights, to give us a semi-retro slab-serif – almost wooden type feel – that helped to achieve the visual style we aimed for.

There are a few disciplines that help to define areas of service that Longridge deliver. In order to communicate these better we created further logos paired with colours that would allow Longridge to talk specifically about these areas.