The Brit Trust is essentially the charity arm of the BPI, home of the British Recorded Music Industry. The Brit Trust are actively engaged in charity work and focus their efforts to encourage young people to explore the educational and cultural benefits emanating from music.

We set about designing a CMS website for them that would easily manage new information and at the same time be simple to update. A large part of their site relates to news updates and the design style needed to reflect this.

With no previous brand guidelines set out, we refined the overarching colour palette and brand styling, ultimately leading into our involvement in the re-design of the lead BPI website. Brand consistency is vital for projects that we undertake, and as such this case study demonstrates how working with one area of a business can lead to design continuity across other divisions and products within a company.

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