Dr Foster wanted to affect change within hospitals. We went with the tried and tested poster as a means of spreading the message to a wider audience. With four folded posters and a report, we designed a custom folder to hold all the pieces together. As part of an integrated physical and digital campaign, we supported the printed piece with a digital microsite that presented Trust-level data and insight on varying levels of performance.
Client: Dr Foster
Our role: Physical Design, Packaging, Print Design, Digital Design & Development, Data Insight, Integrated Campaign Management & Supply
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Unit 29 Maltings Place
169 Tower Bridge Road