Project Overview

MackayWilliams

MackayWilliams’ Product Innovation Perspectives is a bi-annual intelligence report that brings expert analysis of grass-roots market intelligence to industry leaders, drawn from qualitative comments of more than 1,000 fund selectors across 10 countries.

Info

Client: MackayWilliams

Website: mackaywilliams.com/perspectives

Our role: Physical Design, Digital Design and Development, Integrated Campaign

Our design approach featured die-cut illustrative marks supported by on-brand photography and clear signposting of content and product offerings

GF Smith offset stock for a premium look and feel

Cohesive brand alignment

Data presentation supports the product messaging

Bespoke photography, taken as part of our creation of the MackayWilliams website project

Design to Communicate Ltd

create@studiomade.co

+44 (0)20 7394 7234

Unit 29 Maltings Place
169 Tower Bridge Road
London
SE1 3JB