Following a competitive pitch, IFPI commissioned us to create a brand and marketing campaign focusing on the launch of their New Music Fridays initiative. Our brief; to build a brand and visual style around a campaign which will boost consumer awareness and the anticipation tied to the release of new music globally.
A key challenge for the campaign was the coordinated delivery of assets and brand guidance for music organisations, record labels, and retailers around the world leading up to, and after, the launch.
Our role: Branding, Digital, Physical, Marketing
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