Global Insight is Universal Music Group’s internal data team. They empower the international workforce with the ability to easily gain access to vital data about the music industry and Universal’s work. We helped them with their rebrand to make a more engaging movement that would be recognised throughout the organisation. This work involved creation of a logotype and avatar, visual brand guidelines, and in-practice applications such as Microsoft Office templates and HTML email campaigns.
Client: Universal Music
Our role: Branding, Digital, Marketing
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